YELLOW is a worldwide community of people bound together by the undeniable fact that our lives are brighter, healthier, more connected, happier, and simply BETTER because we are “Currently Not Drinking!”⁣⁣ ⁣⁣ Let’s face it: There’s plenty of ways to find a drink and other drinkers! What’s trickier is finding those of us who aren’t drinking right now. The YELLOW brand does this instantly! ⁣⁣ ⁣⁣ In time, and with your help, we hope the fastest way for someone who’s not drinking right now to find another like-minded soul will be to look around the room for the YELLOW logo.⁣⁣ ⁣⁣ Why “YELLOW?”⁣⁣ ⁣⁣ The color yellow has a rich history identifying and unifying non-drinking communities. It all started in the 80s with the Wharf Rats, a group of sober Deadheads. The intersection of music, joy, and not drinking is YELLOW’s inspiration and one we’re proud to honor as we carry it forward.⁣⁣ ⁣⁣ Join us!⁣