Brand marketing became a science in the early 1900s with spreadsheets and statisticians. Almost as long, the International ECHO have recognized the best in art and science with Data Strategy, Creative Innovation and Proven Results. As the world of data and analytics continues to evolve, it remains the world’s most effective tools for building engaging customer marketing experiences and has the greatest potential to drive real business growth and ROI. For more than 93 years, the ANA International ECHO Awards are one of the most coveted awards in marketing, precisely because they are real campaigns that enable art and science to move brand and business objectives. Each year, the ANA International ECHO Awards program attracts entries from hundreds of leading brands and agencies across North and South America, Europe, Africa and Middle East, and Asia-Pacific regions to find how their data-inspired marketing stacks up on a global stage. All winning profiles prove what extraordinary results can be accomplished through measurable, accountable marketing strategy and communication.