We are often asked why a design agency is called Stratedgy? Isn’t it obvious? Or do people believe that design is only what it looks like? We realized that more often than not, design is viewed as only what the finished product looks like.. Strate(d)gy [pun intended] is such an important aspect of communication design. There are so many factors that go into effective communication. We need to consider the audience, the context, the objective of the communication, and only then we can formulate a message that is effective enough to make a strong point. We are not going to just choose fonts and colors for you now, are we? The space of design is increasingly becoming really interesting in the Indian context. People are finally appreciating that design goes beyond how it looks... we are finally finding acceptance as design partners to build brands with. And that, is our favourite part of design. We are here to build a relationship... we are here to understand you, and be understood along the way. We are here to give you a fresh perspective on how to effectively communicate the amazing brand proposition you have so painstakingly and bravely envisioned. We are here to talk your language or to together develop our own. While we are very fluent in jargon, we know you are smart enough to look beyond that and not solely be wowed with big words. We don’t claim to know your business, but we know ours pretty damn well. And once we are on board we will make it our business to know and grow yours.