aloom makes multimedia immersive, by turning lights into a digital content platform. Our lights feel the emotion in audio and visualize it to augment multimedia and remote UXs to fill a room, resulting in better user engagement across Virtual Events, Wellness and Gaming. Our hardware architecture and software automatically generate visuals that are seamlessly integrated with 3rd party content, removing the friction for smart light users and content creators. This means immersive UXs that are better quality, more accessible, more profitable and pave the way to a new universal standard for multimedia audio-visual effects.