Regardless of your goal, we are the industry challengers focused on creating dynamic and innovative communications efforts to help you reach your objectives. This is achieved through defined strategy, expert IR and eccentric branding. Lifa was established in 2012 and since then our communications expertise has worked hand in hand with our knowledge of the African market and the multiple industries that coexist within. We believe that communications and IR should not be an add-on but rather be viewed as a substantial part of your strategic vision and business plan. We take a holistic approach, combining traditional methods with new technology and tactics to set a firm foundation for your future success while considering your business goals at every turn.