SANA opened its doors in 1987 with large format retail stores to provide a ‘one-stop-shop’ for the everyday basics and fashion needs of women, men and children. Back then, we saw the need to align fashion with local sensitivity. Our aim was to offer our customers with quality goods at value prices. We bought the right quality at right prices and at the same time passed on the benefit to the customer. We became a household name for “quality clothing at affordable prices”. Till date, we believe that ‘good quality at value pricing’ is what the customers seek and finds at SANA, hence keeps coming back to us. Keeping that in mind, we have made ‘comfort’ an important criteria in our entire collection.