For more than two decades, Serafin & Associates, Inc., (Serafin) has delivered cutting-edge, full-service communications and public affairs strategies to clients seeking a trusted partner to navigate complex issues, build strong coalitions, manage reputations, and craft winning messages. With a seasoned team of communications professionals, Serafin brings a host of unique skillsets – honed in newsrooms, government administrations, digital hubs and C-suites – to best meet client needs and position them for success. Communications Strategies It's critical to know what to say, when to say it and to whom when developing a customized communications plan. Media Relations As former journalists, we know what reporters are looking for. We understand what makes a compelling story and how to respond, leveraging the media in any situation. Crisis Communications We prepare our clients to handle any situation that may arise by developing and implementing comprehensive communications strategies before they are needed. Government Relations Serafin has built relationships of respect and trust with policy makers from both sides of the aisle on the local, state and federal levels. Possessing a keen understanding of complicated policy matters, we bring the necessary skills to advocate for legislative initiatives and regulatory issues spanning a wide range of issues. Coalition Building/Grassroots Support Winning support for a client's goal requires forming coalitions, educating stakeholders and key audiences, mobilizing groups and identifying third-party messengers to generate media attention and influence decision makers. Digital Strategies You can’t rely on a website and email to ensure digital success. We know how to build communications and public affairs strategies through social media engagement, to activate supporters and get your message across.