In 1885 the shoemaker Giuseppe Serafini opened his first store in Castiglion Fiorentino, in the province of Arezzo, signaling the beginning of a family and company history that brought to the world of footwear freshness and unique style that would endure for generations to come. But in 1985 when Fabrizio took over, the historic SERAFINI company set off on a totally new and original course. Can a shoe be elegant, like a handmade shoe, but still be comfortable and modern like a sneaker? And this is how FLAT was created, a model that identified SERAFINI and became successful as it conquered international buyers the world over. SERAFINI's collections are distributed in over 10 countries and are well on their way to paving the road for the evolution of SERAFINI into an authentic Made in Italy life style brand.