The Digital Health Lab is an initiative designed to surface new opportunities, more rapidly define partnerships and identify new technology solutions that create more affordable and accessible care while improving patient outcomes. The Lab offers the opportunity for systems, payers, and clinics to rapidly test products, work on proprietary projects or to create customized versions of the Lab to accelerate Digital Health initiatives focused on specific challenges. Some options include: Strategic vetting and validating of partnerships, technologies and new market opportunities De-risking R&D and exploring and experimenting with cutting-edge technologies by executing in a neutral “external lab” setting Developing POCs and MVPs and running pilots faster Testing products and services in a rapid experimentation framework Keeping an eye on the horizon of rapidly changing technologies in healthcare with an annual membership in the Member Network (with focus on digital health in partnership with the Emerging Tech Hub at the Wisconsin Institute for Discovery)