FirstBet is a leading omni-channel betting and gaming platform in South Africa. Since the launch of our first retail branch in Cape Town in 2016, we have constantly been expanding and finding new ways to offer our customers the very best betting experience. FirstBet now has 15 retail branches across the Western Cape and is expanding rapidly. Our exciting website features the latest in sports betting, local and international horse racing, lucky numbers and live casino-style games 24/7, 365 days a year. We prioritize the well-being of our customers and support responsible gambling. We make use of the latest online security protocols to protect the information of our customers and are compliant with the South African Financial Intelligence Centre Act (FICA), thus ensuring www.firstbet.co.za is a safe place to register and enjoy yourself. Since our founding, we have prioritized investing in and uplifting our people. Our core values include unity, integrity, responsibility, enthusiasm and ingenuity.