Bruce has worked in brand marketing for 30 years and has run brand strategy practice Mission Brand, since 2009. In that time he has completed over 60 assignments in Europe and North America across digital and conventional businesses, in both B2B and B2C for a variety of sectors including artificial intelligence, legal tech, financial services, food and drink, fashion and software. Services include brand strategy, sales messaging copywriting, name development, and brand guidelines. In 2019 He launched a book on brand strategy called ‘What’s Your Point?’ that contained the proprietary framework used with all his clients. The book achieved the number 1 spot on Amazon’s Hot New Releases chart, won a silver medal at the Axiom Business Book Awards (US) and is currently shortlisted for Business Book of the Year (UK). Up to 5 complimentary copies of the book will be provided to the Avignon team. Bruce speaks at conferences around the world on the subject of brand strategy and is regularly invited to lecture at business schools. He has partnered with the Chartered Institute of Marketing on a variety of projects including speaking at their Marketing Club events.