Manchester Street is a marketing and sales consultancy focused primarily on using differentiation to drive market strategy, primarily in the B2B technology space. Whether we're talking about improved go-to-market positioning and messaging, thought leadership, or the way that customer evidence is collected and relayed to new prospects, it's critical that companies continuously do the work to stand out from their competition. This can involve new ways of thinking about promoting coherence in marketing messaging, motivational research about the buying process and the way decisions get made, or a better understanding of the ways that messages engage and move the needle for a prospective buyer. One of our great strengths is that we are steeped both in on-the-ground realities of B2B marketing and the academic study of persuasion and communication. Each informs and evolves the other. When we use argument-based methodologies for positioning, we do so because the research shows that they work better than do brainstorming or certain types of design thinking. When we use certain rhetorical devices to structure a case study, we do that because a wealth of evidence shows that those rhetorical strategies work better to build identification. Hence our motto: academically rigorous, ruthlessly practical. So if you're looking to stand out, to evolve your position within a commoditized category, to tell customer stories that connect as both marketing and sales assets, or to better engage with and persuade your prospects and customers, contact us and we'll see if we can help.