The current marketplace is extremely fast-paced, especially so in the sphere of software technology. The IT companies move at a break-neck speed trying to catch up to the competition worldwide. But, with the Big Data right at our fingertips and a multitude of analytics tools crunching numbers for us every second of every day, wouldn’t it be better to predict the trends, rather than follow them? Our model of Predictive Marketing is specifically designed with a proactive demand generation strategy.