EDN is leading the Gulf Coast into the digital signage era. Through digital signage businesses are able to advertise their products and services in public and private environments, such as retail stores and corporate buildings. Traditional static signs are being left in the past and replaced by digital screens to better connect with its audience through animations and interaction. Through digital advertising, eye-catching content and messages are displayed on digital signs with the common goal of delivering targeted messages to specific audiences at specific times. The screens are placed in highly populated or high traffic areas, thus getting the attention needed to have effective advertising. Content on a digital screen can easily be exchanged with a new message, using much less time and money than traditional printed screens. With a superior return on investment, digital signage is paving the way into the future of advertising.