Palfreeman Services are specialist CRM Strategy Consultants based in Melbourne, Australia, specialise in Digital and CRM Strategy, program management as well as business case development and vendor selection, especially for campaign automation. David Palfreeman is the founder of the company has over 20 years experience working in the CRM and campaign automation space. Previously he has worked for companies such as Accenture in their CRM consulting team. Palfreeman Services has its own proven CRM and Digital Capability Assessment Tool to identify where the implementation of strategy is being held back. We have run CRM and Digital Capability assessments for companies such as Qantas, Tabcorp and Western Sydney University for example. We often work in partnership with other firms such as MercerBell.