We are Pursuit The Label, a luxury sustainable swimwear brand creating each individual piece from regenerated ocean waste. Pursuit was created in a bid to help fight marine pollution by transforming regenerated post-consumer waste into luxurious sculpting swimsuits and reversible sports inspired bikinis that can take you from gym to swim. Each collection is designed by co-founders Annabel & Hannah and made in London for high-quality pieces that are guaranteed to stand the test of time. WEAR LESS, BE MORE.