Saatchi & Saatchi Sofia was founded in 1992 as part of the International network of Saatchi & Saatchi of 153 offices in 83 countries. Since 2002 Saatchi & Saatchi has been part of Publicis Groupe, the world’s third largest communications group. The people working at Saatchi & Saatchi Sofia are united by their love to create great and powerful ideas that move the world. As Kevin Roberts, former CEO Worldwide of Saatchi & Saatchi, says: “Everything starts with Purpose. Here’s ours.” All of our projects are based on the philosophy of getting people to fall in love with our clients’ products and services. Through our creative ideas across all media and all disciplines, we set out to turn brands into Lovemarks which, unlike brands, generate loyalty beyond reason. Our client list includes some of the most recognized and loved brands, including A1, Lidl, Audi, Easy Credit, Nova Brasilia, Milka, Subway, Delikates Zhitnitsa, and many more.