LateRooms.com was born in Salford, Greater Manchester in 1999, starting life as an 'on the day for the day' booking site for unsold hotel rooms. Today we’re owned by the Snaptrip Group but you can still book late deals on the day of your stay, of course – but also up to a whole year in advance. Helping you plan all those upcoming events, activities and special occasions for which you need a hotel.