Founded in 1988, Advance Marketing is a distributor of many top automotive part brands in the Philippines. Currently, the company is the exclusive distributor of Apollo Tyres, India's top tyre brand for passenger and commercial vehicle applications, as well as 3K batteries, Thailand's top car battery for the replacement market. Advance Marketing also distributes Altura Tyres in the country. Advance Marketing boasts of a leadership team with vast industry knowledge, having held top positions in the automotive parts industry. It's founder, Robert So, is a highly respected player in the industry having made its mark for the past three decades in tires, lubricants, batteries and service equipment. Apollo covers the entire portfolio in the tire industry - passenger, SUV, light truck, TBB, TBR and OTR fitments. Being a proven leader in the India market, Apollo tyres is a preferred brand in the Philippines for customers looking for highly durable, robust, long lasting and top quality tyres. For commercial use, Apollo Tyres give its customers a leading advantage when it comes to low cost per kilometer (CPM) ratings.