Announced in May 2018, Peapod Digital Labs is an Ahold Delhaize USA company that serves as the engine that powers U.S. eCommerce and digital and commercial strategies. Peapod Digital Labs accelerates growth in digital and personalization capabilities for the great local brands of Ahold Delhaize USA and drive digital, eCommerce, and commercial innovation, technology and experience to meet the changing needs of customers of Ahold Delhaize USA’s local brands, regardless of when, where and how consumers choose to shop.