ICN-Artea Consultants is a company specializing in tourism development for cities and cultural/ nature destinations which is characterized by its innovative proposals and original methodology. Since our origins in 1996, we have worked for a wide range of national and international tourism destinations. Our company combines the experience gained over these years with constant application of new paradigms and tools. Just as companies have to adapt their products to changing consumer needs, tourism destinations also need to better understand tourists and become a nexus between humans and their surroundings. This reinvention of tourism destinations in a post-industrial society requires formulas that allow visitors to discover themselves and reach the depths of their being: tourism as a reflection of the best life has to offer.