Founded in 2002, Ira Media is an integrated media agency. It provides a full range of key services such as media strategy, media planning & buying, digital media, research and media modeling. Ira media is a constantly evolving media agency that predicts, identifies and adapts to the latest trends and technology in media communication and consumer behavior through a holistic approach. At Ira Media we understand the importance of integrated strategies and we can guide every step of the way, from initial research of the market place and audience targeting through to measuring the campaign's effectiveness. Our target is to propose solutions in communication that will take the brand further in an over-exposed and competitive market place. Ira Media has organized and carried out media campaigns in Greece and abroad for over 300 brands in the last 10 years and it is the core agency of the IMCG Group.