At PhD we believe in everyday performance. We call it Perform Smart. Those everyday performers striving to be their best and at the top of their game. The smart thinkers challenging themselves on a daily basis. It’s not only about the gym goers, the CrossFitters and the early morning HIIT trainers, but the daily performers too. Those who want to achieve on their own terms. The “I want to be my very best” trailblazers. From the everyday guy to the everyday girl on a journey to succeed at life, we are with them, we understand them and deliver for them. That self-driving performance is impossible without the right fuel. Performing at your best is a daily feat and great nutrition is the key to unlock the door. At PhD, we strive to perform everyday too and we do it with integrity and passion. Creating great tasting, high-protein, performance foods to inspire those who want to perform at their best - in and out of the gym. Smart thinking is in our DNA at PhD – we live it every day and it defines us. We also know that smart thinking leads to great performance and that performing great defines you.