Hoet, opticians from father to son and daughter, has been in business for six generations. Established in 1945 on Vlamingstraat 19 in Bruges by the great-grandfather, Leon Hoet, the shop is now managed by Frederik Ghesquière and Lieselotte Hoet, the daughter of Patrick Hoet and Ria Gykiere. When it was founded, Hoet Optiek was one of the first opticians in Belgium to distinguish itself for bringing exclusive designer collections to the market. As a ‘designer of your image’, Hoet continues today to offer unique eyewear design that surprises every time and ensures a perfect balance of aesthetics, innovation and wearing comfort. Logically, therefore, the entire Theo collection and Hoet’s own label are now decisive for the range. But Hoet also goes a step further in terms of materials and technology with its 3D printed glasses. These glasses are fully customised and made in titanium or polyamide, offering the wearer optimal vision and comfort. 3D printed glasses in titanium can be finished with brilliants or an individual engraving for that extra personal touch. All this results in an exclusive own-brand collection. However, Hoet also offers other brands in line with its specific spirit and concept.