‘The Real Media Collective’ provides thought leadership, education and protection of the effectiveness, relevance, versatility, power and sustainability of consumer marketing and the letterbox advertising channel. All activities and communications are delivered in a considered, researched, balanced and verifiable manner offering a sophisticated industry voice across producers, distributors, buyers and end-users. The Real Media Collective was formed in 2018 under a merger from the ACA, APIA and TSA Limited. The origins from the Australasian Catalogue Association see The Real Media Collective representing the users, producers, and distributors of catalogues, direct mail, print, paper and more across the entire marketing channel. Providing a forum for the promotion of all consumer marketing channels – established and new – in their capacity as an effective advertising medium delivering results. In our latest report – catalogue and letterbox marketing, we measure and build metrics across Audience Reach, Circulation, Market Segmentation, Engagement, Effectiveness and Path to Purchase. The historical metrics presented within this report have been complied over the past nine (9) years from a collection of sources including independent research, research commissioned by the ACA, the ACA research team and affiliated bodies.