RainmakerThinking, Inc. is a management research, training and consulting firm and the leading authority on generational issues in the workplace, founded and run by best-selling author and internationally recognized management expert Bruce Tulgan. Since 1993, their research has included hundreds of thousands of participants from hundreds of organizations in a wide range of industries. They continue to pursue three longitudinal studies: The Generational Shift in the Workforce (since 1993): Monitoring the impact of generational change. Leadership, Management, and Supervision (since 1995): Cataloguing management challenges and the best tools and techniques for solving those challenges. Human Capital Management (since 1997): Cataloguing best practices in staffing, recruiting, selection, performance management, rewards, retention, succession planning, and leadership development. Based on this ongoing research, RainmakerThinking has provided assessment, training, and consulting services for more than 300 different organizations ranging from the United States Army to Wal-Mart and Bruce has delivered thousands of keynotes and seminars, produced twenty books, hundreds of articles, and been the subject or source for thousands of news stories around the world.