Urban Betty Salon is an award-winning hair salon in Austin, Texas, specializing in hair cutting and coloring services. Due to its continued success, the salon expanded and opened a second location in February of 2019 in Austin's South Congress neighborhood. Urban Betty has been named one of the top 200 salons in the U.S. by Salon Today Magazine nine times. In 2016 owner Chelle Neff was awarded as the Entrepreneur & Startup of the Year by Austin Under Forty. In 2016 & 2018, Neff was a finalist in the Women's Way Awards for the Service Industry category. In 2018 & 2019, Urban Betty was named the 'Best of the Best' by The Austin American Statesman. In 2019 Neff was named as one of the BEST CEOs by Austin Busines Journal. In 2018, 2019 & 2020, Inc. 5000 named Urban Betty as one of the fastest-growing privately held companies. In 2020 Neff was named one of the 102 CENTRAL TEXAS WOMEN OF DISTINCTION PROFILES IN POWER AWARDS by Austin Business Journal. And most importantly, Austin Woman Magazine Named Urban Betty with Chelle Neff as BUSINESS OF THE YEAR 2020.