Joy Fashion Ltd is a leading eyewear retail chain, present in nine cities in Bulgaria - Sofia, Varna, Burgas, Plovdiv, Stara Zagora, Blagoevgrad, Ruse, Pleven, Haskovo, Sliven, Pernik and Vratza. We manage the chain stores Grand Optics, Joy Optics, ZEISS VISION CENTER, and Kids Optics. The company was established in the year 2002. It started its activity with sunglasses retail trade. Since then, Joy Fashion has expanded and now the company manages more than 55 optical stores, making it one of the largest eyewear and sunglasses retail chain in Bulgaria. With a wealth of specialist staff more than 300 eye care practitioners, opticians and sellers in addition to the cutting-edge technology, Joy Fashion is undoubtedly the preferred choice for professional eye care. Designed with the customer in mind, the stores’ modern look reflects the considerable effort invested to satisfy all clients’ needs - clear displays and quick customer service. Each store has a state of the art ophthalmologist consulting room utilizing today's most technologically advanced ophthalmologic equipment. https://grandoptics-bg.com/bg https://joyoptics.bg/