MAIS Institute is a non-profitable institution, dedicated to environmental research and training for dissemination and encouraging of the implementation of environmental good practices in institutions and society. Our objectives are based on the exchange of knowledge and actions regarding the environmental sustainability. In order to achieve that, we promote technical encounters, we publish an specialized magazine (which is free, and also available on-line), and also we hold an international fair for the exchange of environmental good practices (http://www.maisprojetos.com.br/folders/fibops_10_ingles/). We believe that understanding the problem is the first step to bring the people to help solve it. So that´s our goal, to spread the word and elevate the level of the debate.