BSI Entertainment Limited is an Irish sports marketing and entertainment company. The core product offering is a sponsorship and hospitality management software solution called “BSI online” which is fully owned, operated and managed by BSI Entertainment Ltd. BSI online has been developed by marketing professionals with over 40 years experience in the sponsorship, entertainment and IT industry. Having managed the exploitation of international sponsorship and hospitality programmes, the management team knows all the challenges faced by both the client and their agencies in the successful and cost effective delivery of these campaigns. BSI online is a secure web-based management tool that enables companies to comprehensively manage their hospitality and sponsorship programmes. It has been designed to assist Sponsors, Rights holders, Agencies, Federations and Promoters maximise the use of all their sponsorship assets and hospitality inventory. To view a demo of our BSI online product visit www.bsionline.eu.