PharmaAlpha is a IT/Financial niche consulting firm specializing in IMS prescription-based revenue iforecasting models for Marketing clients in the pharmaceutical and biotechnology industries. We offer standardized on-line financial models that leverage current and emerging technology to deliver a best-in-class process that is integrated, insightful and efficient. Our in-line pharmaceutical sales forecasting models are specifically designed to: • Improve forecasting accuracy by utilizing a driver based approach that focuses on key metrics like Market Share and Market Growth. • Provide strategic insights into the business, which leads to better decision making. • Takes the mystery out of revenue forecasting. The key to the success is the software platform developed by our team of programmers. Continuously updated and creatively designed with the end-user in mind, the user-friendly web interface makes complex analysis simple. We do all the time consuming end–to-end activities of model maintenance, data manipulation,loading of actuals, creating a baseline forecast using the latest trends, to the final creation of Executive Summary Powerpoint slides.