Welcome to Vitamasques, we make clean, cruelty-free k-beauty inspired skincare designed to make you look and feel good. Why did we choose skincare? Well, after working in the luxury spa sector for 10 years and travelling frequently to South Korea we noticed how different Korean skincare was compared to our Western beauty products. We began formulating products in South Korea to introduce to the UK, with three main focuses: 💧 Clean Formulas 🐇 Free-From Cruelty 🌞 Availability to Everyone We want your skin to be your best asset, not to be hidden behind makeup, and for you wear your skin and wear it proud. What are we doing to become more sustainable? We've started to phase in new fully biodegradable mask sheets as well as packaging, and we are also proud to say that we're continuing our innovative nature by being one the first to adopt this new technology. Additionally, we're continuing to become CO2 neutral with green initiatives such as, Tree-Nation and you can see the progress we're making to offset our usage. We are working with printers who focus on eco-printing techniques, by utilising things such as vegan-ink, recycled paper and reduced carbon processes. What are our future plans to become even more sustainable? We're continuing our move in the right direction, and are looking at ways of removing plastic from our production chain where possible, and also offset our usage by working with partners to remove and re-process waste plastics out of our oceans.