Customers interacting with brands is a modern way of life. Gone are the days where creating "two-way engagement" is the holy grail of marketing. Consumers have unprecedented access to the brands they are passionate about – and that access is becoming more and more available as each day passes. We know that the simple act of being connected to a brand doesn't mean that the connection is valuable. Enter Limetree. We create meaningful connections between consumers and brands by defining what interactions are important to customers, consulting with brands on how to turn consumer data into actionable insight, creating a powerful story that is relevant to the brand experience, and using technology to collect, learn and deliver on our promise to engage the customer.