NeuroFire was formed to help marketers use science to develop strategies and creative that spark behavior change. With 12 years in pharma marketing and advertising along with a master’s degree in neuropsychology, Founder and Lead Consultant, Neil Adler brings the knowledge and expertise to lead this effort. Whether a company already has experience with this endeavor, at the early stages of incorporating these ideas, or interested in applying science as as a part of their capabilities–we can help in all three scenarios. NeuroFire services include: - Working with marketers to integrate scientific insights throughout the strategic, creative, and market research process - Developing content including promotional/sales materials, message platforms, creative concepts, and write thought leadership articles focused on pharmaceutical and healthcare technology companies - Conducting market research by using cloud-based Implicit Association Testing (IAT),eye-tracking, and facial action coding. The objective of IAT is to understand the emotional and instinctive (or non-conscious) responses of your audience to advertising communications