Homespin is an Austin, Texas based company that combines real estate brokerage with online home search. Homespin is a pioneer in bringing the visual web experience to online real estate search. Members can quickly browse homes visually, including the unique ability to browse homes by room type. Homespin customizes each members’ experience based on homes and rooms they like and hide. Preferences are used by Homespin’s core technology, a patent-pending collaborative filtering and prediction engine called ‘OpenDoor’ to continually make better property recommendations for members. OpenDoor pairs buyers with agents, and suggests properties based on the combination of their interactions on Homespin and social graph preferences. Rather than lead generation, Homespin’s technology reinforces existing connections between home buyers and realtors through the use of Facebook. Members can ask questions and connect with real estate professionals who they have a relationship with, through Facebook or endorsement by a mutual connection. Homespin’s Member Agent Program establishes trust pairs between members and professionals. Buyers’ agents get insights into their clients’ tastes and preferences on a room by room basis. Listing agents privately get quantitative feedback on how their listings and photos are performing.