Established in 1987, the company has focused on various promotion and advertising products during the first years of its start-up. Having attuned its company format to the needs of the automotive industry upon its induction in 1995, izrek commenced ISO - compliant production in 2003 in an effort to document its level of quality in the automotive industry, and it has brought its technical and physical capacities up to international standards by acquiring the most up-to-date certifications of quality that this particular industry necessitates. Having set out with the principles of constant advancement and renovation in its vision, the company has managed to become the solution partner of some of the most reputable manufacturers and suppliers in the automotive industry. It has pursued a goal of exceeding expectations by constantly thinking beyond the demands of its clients. Pursuing its goals of higher production speed and increased quality, it aims to meet the budgetary constraints of its clients as well, without jeopardizing its quality standards. Striving to manufacture any product flawlessly the first time and every time, the organization endeavors to wipe out all potential errors.