Organisations today typically fall into one of two models. Rewarding Human Enterprise sustains the for-profit model. Igniting Purpose is the strength of the non-profit model. One talks to the head. The other sings to the heart. One brings comfort. The other, contentment. Since both are equally essential for a rich human experience, neither model can independently/completely provide the BALANCE that humanity truly seeks! Sobus Insight Forum exists to strike that balance between PROFIT and PURPOSE, HEAD and HEART. Sobus mission is to harness the strength of business and translate it effectively into Sustainable and Scalable Social Impact. To this end, Sobus provides a global platform and complete stakeholder ecosystem to support Social Enterprises to establish and thrive. Balance is the breath of Sobus, Social Enterprises it’s limbs, and Sustainable, Scalable Social Impact, its goal.