Cognizance is a cross-platform retail analytics platform, utilising physical execution metrics, digital current and historic data to provide near real-time retail reporting, interpretations and predictions on each aspect of the retail chain. The trinity of analytics, predictions and deviations on a real time basis means that Cognizance can make a live and meaningful impact to your retail operation. Cognizance is a platform that allows for the ingestion of various streams of data. These streams are processed and put into one central data lake. The combination of the highly performant data lake and Artificial Intelligence and Machine Learning models allows Cognizance to offer powerful analytics, trends and insights and most importantly, deviations. Analytics allows one to delve into their data to do manual exploration, insights being predictions, trends and other notable characteristics detected by Cognizance and/or our retail experts and deviations being issues and/or trends within the data that Cognizance has flagged as issues that need rectification.