Rheology Testing and Research Laboratory Located in New Jersey, Fluid Dynamics provides rheology testing and research services to the worldwide chemical process industry for raw material characterizations, complex fluid systems, in support of process/product development, consumer testing, and product evalulations for the pharmaceutical, personal care, home care, food, surfactant, adhesives industries and others. We are Simiply Rheology, our core business. We are expert in the characterization of various fluid and soft solids in oscillatory and steady shear rheometry. Some of our most exciting projects involve the development of next generation of products in the personal and home care markets and medical devices. We have helped many of our clients increase their IP through development of new technology and new products.