The Franchise Ticker is a multi-channel initiative bringing together members of the franchise community (and beyond). Cassidy Ford founded The Franchise Ticker in 2021. Diagnosed with Tourette Syndrome at age 17, Cassidy created the Ticker as a way to help others become comfortable what she had to embrace as a teenager: the uncomfortable. This means being real. The Franchise Ticker was born out of the idea that when we let our personal and professional worlds intersect, we unlock our real potential for success. It is based on 5 key, action-oriented pillars. 1. First, we, as a community, are here to normalize vulnerability and connection in both work and life 2. We collectively encourage women to embrace their inner badass 3. Also, we build up new generations in the franchise space through mentorship and leadership by example 4. The fourth pillar is to champion diversity and inclusion in franchising, including the queer community, individuals of all different abilities and people of color 5. And finally, our mission is to shatter social stigmas about Tourette’s and mental health issues, especially in the professional realm Listen to and watch The Franchise Ticker podcast bi-weekly on Spotify and YouTube. You can also follow @franchiseticker on Instagram and Twitter to keep up with thoughts on franchising, stories of life with Tourette's, and more. All links can be found at linktr.ee/franchiseticker. Welcome to the conversation!