GIrlapproved is a revolutionary growth, strategy invention and design firm founded by Heidi Dangelmaier in collaboration with 1000's of digital native female scientists and designers. We are inventing the future of female targetted brands & tech & retail & marketing and media. Its work represents the evolved standards of an evolving citizen, one who has undergone a global shift in values, consciousness, and driving motives. Our specialty is inventing first-to-market mass appeal products, technologies, and brands that unleash explosive growth. We are pioneering one of the most exciting, unexplored, and practical, frontiers of commercial, technological & marketing innovation - the feminine science of invention and design. Girlapproved is hired to identify and capture the largest untapped opportunities in an industry, be that technologies or brands, as well as to optimize & turn around existing products, brands, and categories to reactivate massive growth. INNOVATION CLIENTS P&G J&J Rubbermaid Nokia Unilever Samsung Electronic Arts Abercrombie & Fitch JC Penney Merck Varsity Time Warner Comedy Central Reckitt Benckiser Jones Apparel Group Playtex Crayola Coca-Cola Sega Mattel Tivo Samsung Clearasil Veet Smithsonian CBS Interactive MetLife AT&T AXE