At HomeCycle, we have a passion to protect the environment with simple and sensible actions. We believe that even the smallest contribution towards a cleaner environment counts and this is why we want to help individuals and families recycle. Residents in the UAE have a strong desire to recycle but are currently being offered very few and often inconvenient solutions to recycle. HomeCycle’s mission is to increase residential recycling levels in the UAE by providing an easy, fun and motivating solution for UAE residents to recycle. Eco-responsible brands can join UAE residents and HomeCycle by supporting this initiative and making recycling available to the largest number of residents possible.