We believe that the conversations between prospective students and the colleges they are considering can be much richer and more fruitful for both. When that happens, both sides are better served. Everything we do has been developed on that belief. The first step in defining your value proposition is to understand what your consumer perceives as valuable. That is where Longmire and Company helps our higher education clients. We help colleges and universities better understand and respond to the needs, preferences and motivations of prospective and current students. By giving colleges a greater understanding of what motivates individual students to select a college and remain enrolled, our clients realize greater efficiency and productivity in their enrollment management and recruiting practices, as well as their ability to retain the students they have. Our products and services include on-campus interactive training workshops for admission counselors, yield enhancement programs, admitted student surveys, service quality measurement programs, customized research, and more.