George Cohen Communications, Inc. (GCC), founded in 1993, is a PR/marketing boutique specializing in high-tech markets. Headed by George Cohen and staffed by veteran professionals, GCC provides high-level, personalized services to start-up and established firms to help grow their businesses. Our business model is based upon serving a limited number of clients at any one time. At GCC we believe no agency can help a client unless a positive, personal relationship is built between the two. To this purpose, GCC endeavors to thoroughly know and understand a client's business, serving as an adjunct to in-house staff while maintaining a balanced, outside perspective. Beyond traditional PR, GCC also recognizes the importance of social media programs for clients and has specialized expertise in this emerging area.