Established in early 2011, Ideosphere is an evidence based communication consultancy aiming to provide customised communication solutions for emerging brands across India. The two divisions of Ideosphere, namely Ideosphere Insights, the research and content division, and Ideosphere Consulting, the communication division, aim to work hand in hand for delivering customized solutions. Today, Ideosphere has built a strong team of professionals across Pune, Mumbai, and Delhi. Within a short span of its establishment, Ideosphere has been able to work with more than 25 leading brands across India such as Puma, Espirit, Rajasthan Tourism, Guess, Baskin-Robbins, Anibrain and Scrabble Entertainment. In late 2012, Ideosphere set up Ourbit Marketing & Communications as a consulting unit specializing in building communities its brand partners online. Ourbit's clientele include brands such as Havaianas, GC Watches, Motul, Mustang Socks, and WSD along with other across various industry verticals.