Reykjavik University (RU) is a vibrant international university located at the heart of Reykjavik, the capital of Iceland. Reykjavik University is Iceland's largest private university. Our focus is on research, excellence in teaching, entrepreneurship, technology development and co-operation with the active business community. We educate students to become leaders in business, technology, and society at large, starting new companies and creating jobs. Academic programs at Reykjavik University are based on internationally recognized models and are continually under review and improvement.