Diff is a full-service eCommerce agency shaping the future of retail. As one of the world’s longest-standing ShopifyPlus partners, Diff has built the platform's most innovative and complex stores. Our experts create modern solutions that streamline operations and connect retailers with customers. Founder-led since 2014, Diff was made for retailers by a retailer. Ben Crudo oversees a diverse team of thinkers, creators, and technologists who are making commerce better for everyone, everywhere.