Squeezed Consulting focuses on strategic audience development—acquiring, engaging, retaining and monetizing quality consumer and donor bases. Through a data-driven approach, Squeezed Consulting helps clients across the for-profit and non-profit sectors carefully craft user journeys and positive brand experiences that lead to audience growth and maximized, sustainable revenue. Offerings include: fractional audience officer leadership advisory, tailored assessments and strategic planning, as well as staff development coaching. Principal Audience Development Consultant, Dana Such, has over a decade of focused experience in marketing and audience development across the media, e-commerce and nonprofit sectors. Her career began at Texas Monthly and most recently includes Vice President roles in membership and marketing, reporting to CEO's and managing multi-million dollar budgets. Dana brings both local and national nonprofit board service experience to the table, as well as her passion for mission-based work.