Nielsen-CCData Media Research Services Co., Ltd is a joint venture, established by The Nielsen Company and CCData, which provide comprehensive, accurate, and in-depth Digital TV data, radio data, and new media data in China. CCData is a pioneer in China’s DTV and new media data service industry, it has independently developed advanced technology on DTV and new media data monitoring & massive data processing, streamlined cable TV network measurement techniques, and created an end to end data measurement solution. CCData unifies data collection, monitoring, and processing from various network & technical structures under one roof so that clients can make business decisions with confidence. Together, Nielsen-CCData, adopting the world-leading technology & methods of research, focuses on data monitoring & processing in DTV and new media users’ behavior. It provides data supports and consulting services for brand owners, Digital TV cable operators, TV stations, new media companies, and advertising agencies. Nielsen-CCData, to pioneer the delivery of new, more detailed insight on China’s growing digital TV ad new media market. Nielsen-CCData will provide better understanding of the changing habits of millions Chinese viewers utilizing DTV and internet. Working together with cable DTV operators, internet media companies, media owners, content providers, advertising agencies, and advertisers, Nielsen-CCData will provide Chinese consumer insights and attitudes by measuring how users watch digital TV and new media, how they use Value Added Services (VAS) of the digital TV and new media.