In today's marketplace, people want, and expect more from their brands. they are hungry for meaning in their lives and are looking for products and services that are aligned with their values and who they aspire to be. Brands that win in their industry have broadened the criteria in what it means to compete. They've created new categories where they are the monopoly and are no longer commodities. They help their customers live out their values to be who they want to be and create the world they want to live in. NE PLUS ULTRA is a brand studio that champions fashion and lifestyle brands to become compelling through meaning and distinction to value and style-conscious consumers. We believe brands can be bigger than business to create a world where people, planet, and profit can mutually benefit and even thrive. Our strategy to identity process is the effective and strategic way for purpose-driven lifestyle brands to connect to value-conscious consumers with style and substance. We’ll guide you step by step from brand purpose, persona, and positioning, to messaging and visual identity to create an extraordinary brand that matters. With our brand strategy workshops and creative you’ll be able to: • Get fuelled by purpose and have clarity of direction • Stand out to your market and stand apart from your competitors • Upgrade your culture with sharpened focus and mission Get the right strategy and unique expression for your brand that moves people to take action.